Billie Eilish took the world by storm with her hit song 'Ocean Eyes' dropped in 2015, and since then, she has worked to become one of the biggest and richest pop stars in the music industry. Eilish is undeniably a talented singer and songwriter; she’s released two studio albums, with millions of copies sold, and several musical accolades earned, including several Grammys.
Her top charting hits, style, and sound have garnered a considerable following worldwide, dramatically contributing to her success. With her massive audience, the Grammy-award-winning singer has grown her net worth from nothing to an impressive $30 million.
Aside from her record-breaking music sales, Billie Eilish's net worth is increased by producing film soundtracks, doing brand deals, selling merchandise, and doing sold-out tours. Here are the ways Billie Eilish is adding to her already massive wealth.
11 Billie Eilish’s Perfumes Sell Out In Minutes, Adding To Her Net Worth
Billie Eilish followed the steps of legendary pop stars before her, like Britney Spears and Beyoncé, when she launched her own vegan and cruelty-free fragrance. In collaboration with Parlux, the songwriter launched her perfume line named Eilish in November 2021.
The scent sold out in minutes and was reportedly expected to generate more than $60 million in sales. In November 2022, Billie released her second perfume, Eilish No.2, retailing at $72, meaning her first perfume exceeded sales expectations.
10 Billie Eilish's Net Worth Increases From Her Work As A Brand Ambassador
Aside from her perfume brand, Billie Eilish earns a hefty salary working with different fashion brands. In 2019, she collaborated with Calvin Klein during their #MyCalvins ad campaign. In 2022, Gucci featured the singer in their spring 2022 Eyewear campaign under creative director Alessandro Michele.
The Italian fashion house is known to pay celebrities millions for them to wear their latest designs. Harry Styles reportedly got millions as a Gucci brand ambassador, so an artist like Billie Eilish would get paid the same, if not more, to feature in one of their campaigns.
9 Billie Eilish Adds To Her Net Worth As A Producer And Songwriter
Billie Eilish’s talent in the studio as a songwriter and producer has set her apart from other artists in the game. With the help of her brother, Finneas O’Connell, she has been able to produce music for blockbuster films and television projects. In 2020, after winning four Grammy Awards, she wrote and produced No Time To Die - the theme song for James Bond.
In 2021, Billie worked with singer Rosalia for HBO Euphoria’s soundtrack single, ‘You Will Forget It.’ In addition, she wrote three songs for the Pixar film Turning Red. In 2023, she was part of the successful Barbie film with the song, What Was I Made For? She has also worked on Labrinth’s single for Euphoria's second season, ‘Never Fest So Alone’ as the composer.
With her writing and producing work picking up, it's safe to say Billie Eilish will keep making millions from these projects, adding significantly to her net worth.
8 Billie Makes A Lot of Money By Selling Her Merchandise To Her Fans
Long before Billie Eilish had fashion brands fighting over each other to style her for her shows, she designed clothes for herself and her fans. She shared her unique style through her store, which sells oversized shirts, hoodies, and pants, most retailing over $100.
Despite being called out several times for her pricey merchandise, the singer has maintained her prices and sold out several times. Another unique item the singer sells on her site is her vegan chocolate bars.
7 Billie Eilish Adds To Her Wealth By Going On Tour
Musicians make millions on tour compared to what they bring in from streaming platforms and Billie Eilish is no different. The singer's first tour, 2019’s When We All Fall Asleep Tour, brought in $18,838,624, according to Touringdata.
2023’s Happier Than Ever, The World Tour was the highest-ranking female-led tour of 2022 after making over $106 million in revenue. While on tour, most of the earnings and merchandise sales go to Billie Eilish's net worth.
6 Billie Eilish Earns Millions Every Year From Social Media
Billie Eilish’s career skyrocketed with the help of her vast social media following. The pop star has amassed an impressive following of 110 million people on Instagram, which means she is paid a good amount to post ads on her page.
According to The Things, Eilish makes an estimated $205,309 - $342,265 to post sponsored ads on her page. She also has 48.5 million subscribers on YouTube, which, according to SocialBlade, earns her roughly between $366,868 - 5,868,890.
5 Billie Eilish’s Net Worth Grew From Her Amazon Deal
In 2021, Billie Eilish signed a lucrative deal with Amazon to be the face of a limited edition of their Echo Studio speaker that retails at $230. Released in 2019, the Echo Studio speaker offers listeners a one-of-a-kind experience when listening to music.
Billie’s partnership with Amazon saw them release an Echo Studio featuring Billie Eilish’s Happier Than Ever cover art, an exclusive playlist, and specialized alarms. Amazon most likely dished millions to Billie Eilish for the Echo Studio deal.
4 Billie Eilish’s Music Sales Adds Millions To Her Net Worth
Billie Eilish’s unique sound has garnered her a cult following on social media and allowed her to sell millions in albums and song sales. Her 2019 album When We Fall Asleep Where Do We Go? topped the Billboard 200 chart and the lead single Bad Guy debuted at number one on the Billboard Hot 100 with over 3.9 million units sold.
As per RIAA, Billie has earned $45.5 million in digital singles and $5 million in albums. Spotify also reportedly pays Billie Eilish thousands per day for the millions of streams her songs bring to the platform, significantly growing her wealth.
3 Billie Eilish Gets Millions To Perform At Festivals
Singers like Billie Eilish make millions when they take the stage to perform at festivals. The "Everything I Wanted" singer has showcased her talent on major festival platforms, including Coachella, Lollapalooza, and Glastonbury.
Eilish, a Grammy-winning artist, reportedly charges between $900k and $1.7 million to perform at an event. Since she's constantly headlining such shows, the songwriter always earns millions in her net worth whenever she gets up on the stage.
2 Billie Eilish's Net Worth Is Increased By Millions For Collaborations With Nike
The Bad Guy singer began her collaboration with Nike in 2021 when they released new Air Jordans. Eilish redesigned the Air Force 1s the following year, retailing at $170 per pair. In August 2023, Billie and Nike dropped another collaboration where she re-imagined the Nike Alpha Force 88 Sneakers that retail at $130.
Billie’s sneaker collaboration sold out in minutes when they launched. So it is expected that, like other celebrities, the Swarm star is paid millions for her work and a percentage of earnings from sales.
1 Billie Eilish Adding To Her Net Worth By Signing $25 Million AppleTV+ Deal
Billie Eilish made a fortune when she signed a TV deal with AppleTV+ for her life documentary. The steaming giant paid Billie $25 million for the documentary about her life, Billie Eilish: The World’s A Little Blurry, doubling her net worth. The documentary, released in 2020, showcased Billie’s early years and rise to fame ahead of her debut album, When We All Fall Asleep Where Do We Go? That year alone, she reportedly made $53 million.
With Billie's breathtaking vocals, musical talent, brand deals, and popular products, she adds millions to her account daily. Billie Eilish’s career keeps growing faster, and so will her net worth of $30 million.
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